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Marketing Site · WordPress · Shipped
Explaining a technical drone-spraying service in language a farmer trusts.
The brand-to-launch marketing website for an agricultural drone company, spanning research, wireframes, visual design, and a live WordPress build.
Drone-spraying is an unfamiliar, technical service to most of the audience it needed to reach.
I structured the site around what the service does for a farmer first, technical detail second, then built and shipped it live in WordPress.
Shipped brand-to-launch as a live WordPress and Elementor site, designed and built end to end without a separate developer handoff.
Drone spraying is unfamiliar to most of the farmers and partners General Aeronautics needs to reach. The temptation with a technical product is to lead with the technology.
The brief was a marketing website from brand to launch. I led it with 1 designer over 6 months, from research and information architecture to wireframes, visual design and a live WordPress and Elementor build.
I worked with the General Aeronautics team on who the site had to reach, and reviewed how other agri-drone companies presented their services.
What changes for the farm matters more than the specifications of the aircraft.
Real fields and real mission numbers make the service believable.
Visitors who are interested need an obvious, short way to get in touch.
Two personas in the same FigJam format. They came from the GA team's field experience with farmers and farmer groups.
| Hear | Search | Understand | Trust | Contact | |
|---|---|---|---|---|---|
| Doing | Hears about drone spraying | Looks up General Aeronautics | Reads what the service does | Looks for proof | Gets in touch |
| Pain | Unsure what it is | Sites that lead with specs | Technical words | No real fields or numbers | No clear next step |
| Design response | A benefit-first home page | Agriculture right after Home | Plain words, detail further down | Real mission data over real fields | A short contact form |
The first instinct was a site about the aircraft. The people who decide are farmers and the groups that represent them, so the site leads with the outcome and lets the technical detail earn its place further down.
How might we make a technical drone service feel approachable and credible to a farmer, without dumbing it down?
I sketched the sitemap and the key pages before designing in detail. The notes in the margins are the job of each page.
The home page opens on real field footage and a single line about what drone spraying does for agriculture. Technical detail comes further down, for the people who want it.
Payload, droplet size, flow rate and coordinates sit as glass cards over real field footage, so the technology reads as tangible rather than abstract.
I led the research, information architecture and visual design with one designer, and built the site in WordPress and Elementor, so there was no separate developer handoff. We reviewed each page with the General Aeronautics team before launch.
Flight parameters and live mission data, including payload, droplet size, flow rate, and coordinates, are presented as clean glass cards over real field footage, so the technology reads as tangible rather than abstract.
The website shipped brand to launch as a live, responsive WordPress and Elementor site.
For an unfamiliar service, proof does more than persuasion. Real fields and real numbers did more work than any headline.
Add a farmer testimonial or case photo, since that is the single biggest trust signal this site is still missing.